To take the second rank in world frit market in 2020 and thus to become a global “performance coating” company. To globally enter every household that cooks.



To be a dynamic solution partner that creates value for its employees, the industry, and its stakeholders and that maximizes customer intimacy.


Fundamental Values

  • Attaching importance to sustainability
  • Attaching importance to business ethics
  • Attaching importance to occupational health and safety
  • Being customer-oriented and focusing on customer intimacy
  • Increasing company value through new investments and innovations
  • Creating value and new career opportunities for employees
  • Adopting transparent, open, and direct communication
  • Entrepreneur and open to changes